Interactive video for Atraplao

Interactive Video for ATRÁPALO & Turisme de Catalunya

Interactive video for ATRÁPALO & Catalonia’s Tourism office. The video was planned as a key element campaign for a contest to win a free weekend in the Pyrenees of Catalonia + a snow activity. Thanks to the interactive video solution, viewers were asked for their hobbies and preferences, using the quiz solution. For each answer, user was redirected to the best snow activity according to their answers: Tubbing, Mushing or building igloos…

Thank to analytics and collected data within the same video player, client knew which where the most requested activities. After the video answer, the the same player loads a form in where users can fill with name + email to win the contest, so client could get a list of potential leads for following campaigns.

• Client: Cataluña Pirineus
• Client: ATRÁPALO
• Video footage: Cataluña Pirineus
• Producton: Mimetico