BoatKERS
Mimetico
May 2012
Promotional Video for the BoatKERS system. We presented its functions and explained how the system was envisioned.
We approached the project as if it were a story or an ad, simplifying a complex technological product and underlining its environmental benefits through an entertaining story, familiar language and graphics to match, created 100% in 3D. We included both models of the product in question, as well as animations of various sets that would help viewers better understand the product.
The project reached the top 5 finalists for Fundación Repsol, in a contest for best ideas in renewable energy solutions.